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From November 16th to 19th, Vogue Italia will open its second edition of the Photo Vogue Festival – a manifestation with talks and exhibitions around photography. For the occasion, we thought we would make a quick list of photographers who made the story of fashion and some younger who are writing, or I’d instead say photographing a new chapter of this story.

The masters

Richard Avedon

It is impossible not mentioning Richard Avedon. He started his career back in 1946 for Vogue. Known for his portraits of the American society of the 60s, he is also famous for his refined and stylish fashion images showing a versatile body of work.

Peter Lindbergh

German photographer Peter Lindbergh is another master of fashion photography. Preferring shooting in black and white, he is the man who immortalised the heyday of fashion. When thinking about the 90s and the supermodels, it is impossible not referring to the various covers and editorials he shot with Naomi Campbell, Linda Evangelista, Christie Turlington, Cindy Crawford and Claudia Schiffer.

Ellen von Unwerth

Frankfurt-born Ellen von Unwerth was first a model for ten years before going behind the lens. Known for her irreverent style showing and eroticised and fun femininity, her pictures stand out for their saturated colours and slightly overexposed black and white images.

You may also like How to Become a Fashion Photographer 

The new generation of photographers

Giampaolo Sgura

A native of Puglia in Southern Italy, Giampaolo Sgura started by studying architecture before discovering photography. His super sophisticated images landed him work for Vogue and Topshop. A regular of Dolce&Gabbana, his vibrant pictures reminds a decadent and fun style.

Kat Irlin

Before becoming a photographer, Kat Irlin worked in finance. She began to be noticed thanks to her nostalgic images of New York. With no photography formation, she was shooting with her iPhone and posting her pictures on Instagram. When her passion for photography grew she decided to buy herself a camera and today, she shoots for the likes of Christian Louboutin, Louis Vuitton and Chanel.

Margaret Zhang

Multi-hyphenate Margaret Zhang had to be on that list. The founder of the blog Shine by Three – recently changed to – used her platform to develop her photographic style by being her own model and photographer. Once her blog became famous, she started working with models in agencies to make her ideas a reality. Then the rest is history. The young woman now shoots for the likes of Vogue China, Marie Claire Australia and Swarovski.

Here’s our list of favourite photographers, who are your favourite ones?


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