We all waited anxiously  the time when we would have understood more when Chiara posted the first picture about Harvard. All curious comments until it was confirmed the thesis: The Blonde Salad has been studied as a case study at Harvard Business of School!
During a part of the marketing course were studied several cases: Stella McCartney, Jimmy Choo and the world of Chiara Ferragni, the first blogger case study
Chiara, Riccardo Pozzoli and Alessio Sanzogni all part of TBS crew , were invited to answer a few questions by students of the course
The business of Chiara Ferragni derives from her blog but especially from the shoe line that are now sold in the United States and who last year had a revenue of $ 5.1 million.
The traffic on the blog, from where it all started, has instead had a drop for the new editorial setting  and due to Instagram, where Chiara has 3.2 million followers!
Instagram is replacing  fashion blog? In this other post we have already discussed about it.
The business of the blog comes from independent works : Chiara as a model, personal appearances, and so on. The Blonde Salad cooperates only with a limited number of brands, in fact, during  a meeting in Milan Riccardo Pozzoli had to sacrifice the partnership with a brand that would fruity 35-45 thousand € in 2-3 days to have the presence of Gucci as a banner advertising on their site!
This choice, however, is not weighing on their profits!
Next month, in addition to the line of shoes will be for sale also a backpack, a t-shirt, the cover of an iphone and a hat with the iconic wink typical of her shoes!
An excellent business!
What do you think about?
These are the first  news of the presence of Chiara at Harvard but if  I’ll find out something new  I will give you more updates in this Fashion Business section  🙂
See You soon!
Source WWD and Chiara Ferragni Instagram
Love Chiara!! she really proves that anything is possible
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