We recently talked about the business of the fashion bloggers and said that it’s not anymore about advertising.
The most famous fashion bloggers have in fact launched their own fashion and beauty line and setted up an e-commerce to sell their lines.
Now it seems that the blogging world is getting more physical.
Chiara Ferragni who has sold her shoe collection online and in some other retailers plus in some pop-up stores all over the world, will open her first store in Milan (Via Capelli) next Week.
I’ll keep you updated next week after that I’ll visit the store. Stay tuned!