This post is also available in: Italian
Milan Fashion Week is almost over and today Dolce & Gabbana presented its new Fall Winter 2018 collection in a new brilliant way.
We know that fashion bloggers attend fashion shows from the front row but the genius news that Dolce&Gabbana introduced is to bring them on the runway!
The most famous fashion bloggers like Aimee Song, Negin Mirsaheli, Lovely Pepa and Kristina Bazan hit the runway today wearing Dolce&Gabbana new collection like the models.
Among the fashion bloggers there were also famous millennials like the son of Pamela Anderson and Jamie Fox.
Dolce & Gabbana already involved millennials, son and daughter of famous actors and web and social stars during the SS17 fashion show and during the 2016 runway models made selfies on stage.
What do you think about? I think that this was a really great idea with a big media impact that can boost brand awareness in the world among the millennials.