Mac Cosmetics ‘ Story and Business

This post is also available in: Italian

Are you curious to know the story and the business of MAC Cosmetics one of the most famous cosmetic brand?

We will find out the story , why Mac creates collection with super stars like Rihanna, Miley Cyrus, Lady Gaga and more!

Let’s start!

  • 1984 : Frank Angelo e Frank Toshan founded MAC in Toronto
  • The inspiration for the first makeup line came from the need to have  shades of every colors to suit different photo shoots
  • The line was created originally for professional . Cosmetics were prepared by F & F in their kitchen and were initially sold in the beauty salon of Frank Angelo;
  • 1994  the MAC AIDS FUND was founded to support AIDS, this is the reason why they launch the VIVA GLAM collections
  • VIVA GLAM campaigns are a line of some particular product like lipstick and nail polish, created in collaboration with star to support the foundation
  • 1995 Estée Lauder acquires the company
  • 1998 Estée Lauder Completes Acquisition and John Densey is the chairman;
  • 2003 Mac Cosmetics opened the first store in New York
  • M.A.C stands for Make-up Art Cosmetics
  • Do you know MAC PRO? Subscribers have access to discounts, participation in events and makeup Master Class

Over the years, Mac Cosmetics has been characterized by its simple and sophisticated package, from the wide range of colors, if you think about any brand offers so many shades of each color for different products: eye shadows, lipsticks, blushes.

Mac Cosmetics was the first brand to invest in employee training, you may have noticed that even sellers in shops have attended courses so they are professional makeup artist!

Mac Cosmetics is also present in the backstage of fashion collections running the makeup of the models.

Today Mac Cosmetics is sold in 70 countries and is part of Estée Lauder Companies, but has kept all of its quality characteristics that have made it the industry leader. We all have at least one MAC makeup product from MAC.  MAC stores are in major cities but thanks to the e-commerce site is now easier to find the products and we don’t have to wait for to visit a capital and look for a Mac Store to finally have our favorite products 😀

Here we are at the end of the post, hope you like it!

I analyzed also the secret of the success of Zara and  Nasty Gal

Which is the next story brand you want to read? Leave a comment below

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