Would you do more online shopping if you can get your orders in 90 minutes?

Thanks to Farfetch and Gucci this is happening now

This post is also available in: Italian

What about your relationship with the online shopping?

Farfetch and Gucci have partnered together to introduce a new shipping service that will revolutionize the shopping system. They have launched F90 a new delivery service that will bring pieces straight from the Gucci store and drop them at a customer’s door.

Think about when you have a date and you have nothing to wear, you can now go on Farfetch.com  order your favorite Gucci items and get them at home in 90 minutes. It’s the dream of everyone who shops online : get the order in almost 1 hour.

F90 is available in 10 cities London, Paris, Madrid, Milan, New York City, Los Angeles, Miami, Dubai, Tokyo, São Paulo.

There are lots of advantages of online shopping : you can navigate through a big selection of products of every category, you can compare prices from different sites and get the best deal, you can buy something that you cannot find in your city from the other part of the world and you can do it at home from your couch. You can try clothes on in your bedroom and you can decide with time if you like them or not and return them for free, but then there is just one but important disadvantage: you have to wait to get what you have just bought.

This is what makes customer prefer the retail world to the online. Yes, of course when you buy online you cannot get the retail shopping experience but you can trust on another kind of experience (remember all the advantages mentioned above), just think about the filters! You don’t have to walk around the store for one hour to find a black dress, you just have to filter the category and the color and in one minute everything will appear.

Doing shopping online is easier and more relaxing and if all of our favorite brands could implement what Gucci and Farfetch have just launched, the numbers of people who buy online would definetely increase.

What do you think about? Would you do more online shopping if you can get your order in 90 minutes or do you prefer the physical shopping experience? Think about if you can get your Zara order in 90 minutes, at home without the queue for the dressing rooms and another queue for payment, it sounds great! Leave your comments below 🙂

Shop our favorite Gucci pieces

photo source Purseblog
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  • Ciao Giada,

    Bell’articolo peró mi chiedo se è possibile per brand come Zara o H&M. La loro scala di produzione come il loro numero di clienti è più grande da quello di Farfetch. Fare questo al loro livello potrebbe nuocere più. Fare tutto sempre più veloce ha anche un impatto sull’ambiente. Secondo punto è che la gente a chi questo servizio è rivolto ha il tempo e i soldi per questo. Una persona normale che lavora dovrebbe avere il servizio dopo le ore lavorative o il week-end e per me torneremmo al problema di scala di produzione e distribuzione.


    • Ciao Emmanuelle! I tuoi sono davvero punti molto interessanti. Certamente, il servizio sarebbe perfetto se le consegne potessero avvenire dopo le ore lavorative e nei weekend, ma questo indipendentemente dal servizio introdotto da Farfetch, in generale un servizio aggiuntivo degli store online sarebbe poter decidere l’ora della consegna. Credo che alla fine quello introdotto da Farfetch sia come un servizio “a domicilio” di ogni negozio,più o meno come quello che accade già con il food, i servizi Deliveroo e Just Eat che ti consegnano il cibo a casa. Immagina di abitare a Milano e che Zara di Corso Vittorio Emanuele abbia un addetto alle consegne che dagli store consegni tutto a casa dei clienti della zona, alla fine sarebbe un servizio di grande valore per il cliente 🙂

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