The story of Urban Decay the makeup brand that launched the Naked palette

This post is also available in: Italian


Urban Decay is one of the  most famous beauty brands in the world, best known for the famous Naked palette, the brand has revolutionized the makeup world.

Urban Decay started in 1996 thanks to the union of Wende Zomnir and Sandy Lerner (founder of Cisco Systems).

The idea of Urban Decay was born to fill the void of strong bold colors  that other cosmetic companies created.

Sandy and Wende launched Urban Decay, with a line of 10 lipsticks and 12 nail polishes distinguished by the eccentric colors and the unusual names of each product.

the story of urban decay


Wende Zomnir, makeup lovers since childhood  is now creative director of the brand and is responsible together with her team to develop new products. the story of urban decay - wends zomnit

In 2010 Urban Decay launched the iconic Naked palette. Born from the idea of ​​wanting to create a product with which you can create all kinds of looks for both day and night, the Naked palette has been a revolution in the makeup world and a successful product for the brand.


The  Naked line  came despite Urban Decay focus on eccentric shades , because everyone, even those girls who use bright colors, needs a neutral base to create the look.



What do you think about Urban Decay?





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