Everything that happened to the Glam Observer Fashion Conference

Saturday May the 25th was a very special day. After the first Fashion Panel on October 10th, we returned to the same location for the Glam Observer Fashion Conference to talk about even more topics and bring even more stories and speakers to all the attendees. Everything was amazing.

We talked about:

Starting a fashion brand with the twins Allegra and Desideria, founders of the luxury hair accessories brand Marzoline
Influencer Marketing with Luca Ferone, Marketing Manager at Launchmetrics Italy who gave us lots of data and interesting ideas on one of the fundamental themes of this period. PS you can download the State of Influencer Marketing Report of which Luca spoke at the Conference for FREE from this link.
The super influencer Nicoletta Reggio told us about her experience as an influencer, of how it was to start when there was only her, Chiara Ferragni and Veronica Ferraro (who came to the Conference to support Nicoletta) and why and how she launched her jewelry line.
The afternoon ended with a delicious ice-cream break offered by Gusto17 and a Fashion Panel where Clorinda Sgromo, Digital Communications Specialist at H&M, Sofia La Porta, Merchandiser at Trussardi and Alessandra Sangalli Digital Marketing & PR Manager at the L’Oreal group explained their roles and gave precious and sincere advice to all the girls.

It was an incredible experience, full of laughter, questions, networking, curriculum and email exchanges and I want to thank all the participants for making this afternoon so speacial with your presence and your interesting questions.

A special thanks also to Luca Ferone and Launchmetrics for contributing to this event and to our friends at Gusto17 for their delicious ice cream!

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