This post is also available in: Italian
Blogging is a career like any others so it’s not all about funny parties, travels and shooting the perfect photos for Instagram. It’s a business so there are all the kinds of stuff related to the numbers, accounting and the most important one, negotiation with the clients which is basically what lets you monetize your work.
When you first start blogging, is difficult to understand what you should charge when clients come in. Defining a price for your services can be really hard and you never know if you’re undervaluing or overvaluing your work. Plus if your clients increase and the contracts became more complicated you may consider starting working with an agency.
The role of an agency is acting as a middle person between you and your client (aka brand)
There are lots of bloggers who work with agencies but also lots of famous influencers that doesn’t have one. It’s not the only way to make money blogging and to be sure that you’ll work with brands.
So let’s see together what are the Pros and Cons of working with a Blogger Agency
- If you’re a new blogger they can help you to find your first clients because they already have a portfolio of brands they usually work with
- You do not have to worry about the negotiation with your client to define your prices
- You can focus on the creative aspect of the project
- They can bring new clients from their own network that may not have previously been exposed to your work
- If you and your agent are both aligned with your vision and your brand, he can help you to create a successful strategy
- Having an agent won’t guarantee you work
- They usually work also with other influencers so they may pass your collaboration off to another well-suited blogger
- It’s a cost → an agent will charge around 15-25 percent of your rate
- You do not have the full control
- All your clients to go through them instead of you, and we know how networking and establishing relationship is important
- If you don’t nurture your relationship with them it can impact the amount of work you get.
What do you think about? Do you work with an agency that represents your blog or do you manage yourself all the collaborations with brands?